FANZA Stats 2023: How JAV Fans went through enough Tissue Boxes to reach Space

Published : November 20th, 2024 Written by Fried Chikan

FANZA celebrated its 5th anniversary early this year with a big promotional blowout. 5 years since DMM took its Adult section and spun it off into its own entity. As a small part of that celebration, they have released information on FANZA’s end-of-year stats for 2023. I know this is late but better late than never. Now let us check out what FANZA users have been up to in the JAV world last year.

*Data taken from Google Analytics from the whole of 2023.

FANZA STATS

FANZA reports over 1 Billion visits to their site with 3.8 million total users. With how FANZA is region-locked for many it would be interesting, but very difficult, to learn how many are from outside the region. I know this as a user of FANZA from outside the approved areas. Those nearly 4 million users account for around 527 million video views. The site then gets cute with its data collecting. Using a survey where they asked 5,700 people if they used tissues while watching to which users reported an average of 2.5 tissues. Taking that and extrapolating from that with the average size and capacity of tissue boxes to the total number of views gives them a height of 428 kilometers of tissue boxes. Some very generous math brings the total tissue boxes used for FANZA up to the Thermosphere and over the ISS (International Space Station).

User Behavior

Of those 3.8 million users the average person viewed videos 136 times. Over a year that is an average of 11.3 times per month and 2.8 times a week. That is just the average and I’m sure some power users are watching a whole more smut (tries not looking in the mirror). Total video viewing time came out to a whopping 2.4 billion minutes which is 4,692 years. Fun fact approximately 4,692 years in 2600 BC the Great Pyramids of Giza were being built. Time per viewing breaks down to 4 minutes and 40 seconds. As usual on the whole porn viewers are not built to last, no they want to get right down to business. Pretty surprising as JAV opts for more feature-length movies that can clock over an hour and a half. Compared to their last year's stats this is a minute longer so they are working on their stamina.

Search Term Trends

Now we move on to the most popular search terms of the year and they also compare them to the last FANZA report in 2018 so we can see what’s changed. And there is where we get to the sad news at least for a lot of the team at ZENRA. The number one search term was nipples of course relating to nipple play. A favorite genre best associated with Director Samoari. That man loves male nipple play almost as much as he does sticking a camera behind a houseplant and calling it a day. He and his videos have had a big impact on JAV as a whole with many others copying his style today. Sometimes you just have to admit the war is lost. All hail the Nipple Man.

Jukujo aka Milfs take a backseat from their top spot in 2018 down to number 4. Milfs are popular as ever in porn and judging by the looks of mature maker Madonna doing fabulously. I think the slight drop has to do with some fatigue maybe. Perhaps fans were a little tired of the old slate of mature women that have been around for ages. Moving on are two surprises to me Anal and Gals at number 3 and 7 respectively. Anal is rarer in JAV and Gals, while popular in porn, have felt like they are diminishing in popularity as a whole. On the anal side, I have been getting into more of it with quality titles coming out from girls like Ayaka Mochizuki, Uni Shiokawa, and Minami Kozue. Interestingly enough there are two terms for boobs that pop up in the Top 10s; kyonyu and Bakunyu. Kyonyu at number 2 is just for big boobs while the other Bakunyu at number 8 is for boobs that are so big they look like they will burst. That isn’t me taking liberties, that is the loose translation of the term. Interesting choice of description but ok.

Also interesting is the absence of Chikan. The search term has been removed from FANZA as part of their bigger move to remove certain “troubling” terms. Quite a few search terms have been removed from them at large a while back and R18 (RIP) did so around the same time. The videos are still there just not searchable with those terms. In fact, they censor quite a few of their titles names and if you look closely that infographic is censored too. Why the term Anal needs censoring I can’t tell you. If there were any omissions or terms I would’ve expected to see on the list that would be NTR. The cheating genre is one of the most popular and populous genre in JAV so it is surprising not to see it here. It does go hand-in-hand with the Married Woman tag so they might be sharing that. I’m also a bit surprised at the lack of costume genres like Office Ladies, Schoolgirls, Teachers, Nurses, and the like.

(Nipple play as far as the eye can see)

Compared to 2018

2018 total visits – 1.6 million

Users – 3.5 million


It’s fascinating to see how FANZA/DMM has changed in the last 5 years from 2018. Total number of users is up by 300 thousand from 3.5 million in 2018. However, their total visits dropped compared to the last report of 16 million visits. Perhaps likely due to their region locking of the site. Anyways I hope we won’t have to wait another 5 years for another of FANZA’s year-in-review reports. Compared to 2018 this was a bit lacking but seeing them lay out their data is always interesting. The data of course says little about fans viewing JAV outside of FANZA either through other storefronts, physical stores, or other unscrupulous means.

For more follow me @Fried_Chikan

Total Stats

Total Site Visits – 1.189 billion

Users – 3.8 Million

Video views – 527,489,977

Total video viewing time - 2.4 billion minutes

Time per viewing - 4 min 40 secs

Average user viewed videos 136 times

Average user views per month 11.3 times and week 2.8 times

Total video viewing time came out to a whopping 2.4 billion minutes


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