Is JAV Healing? – Orgies, Collaborations, Creampies, Bukkakes, IR and more
A curious thought recently popped into my mind: "Is JAV healing?”. The recent era of JAV has changed due to various factors and has trended in different directions compared to the past. With events like Covid to STD scares, we saw the industry change its content, like how condomed sex is now the standard, or how studios tightened up the budget and got rid of more extravagant concepts with cheaper and easier titles being favored. Moving to safer and tamer videos, especially compared to the heyday of the 2000s to mid-2010s. However, that trend seems to be reversing somewhat in recent years, and we will get through how that shows in the videos themselves. All to answer if JAV is getting better or not, and what it means for the industry.
Cinematic Experience
One of the things that makes JAV unique is it’s feature length runtimes which makes it perfect to tell longer stories and take on more cinematic flair. While cheaper handheld videos are popular as ever, these cinematic videos are seeing their time in the sun too. We have seen JAV filmmakers get fancy with their shots, lighting, and staging. Upping the quality of their productions with cinematography tricks.
JUR-292 A married woman from a high-class club, covered in the sweat and bodily fluids of her big-time customers, engages in creampie sex after closing time. Nami Okimiya
The standard bearer for this has been the studio Madonna, which has become a juggernaut in JAV. Aside from their massive roster of MILFs, they are also known for their high-quality dramas and productions. We’ve seen YONAKA carve out a niche for themselves as they double down on creating cinematic story driven porn. While pornography in general seems to be trending towards low budget and easier to make porn; the success of Madonna and the like proves that there is still a strong market for professionally made high quality productions.
MOON-016 I'm too embarrassed to expose myself when the lights are on, so I want to turn off the lights and get quietly disturbed in the dark... Riona Minami
Group Sex Bonanza
There was a time when mass group sex titles appeared from time to time with makers like Zukkon Bakkon and the Bako Bus orgies. Those big titles dried up for several reasons that we can guess: a shrinking male talent pool, a lack of interest, or studios tightening up the budgets. Which is why it has been nice to see group sex titles rise in recent years.
MIRD-253 MOODYZ Fan Appreciation Festival: Bako Bus Tour 2025. A 2-Day, 1-Night Orgy With 17 Amateurs and 17 AV Actresses. A New Generation AV All-Star Awakens!
The most apparent has been the special orgy titles we have seen from the revival of the Bako Bus and a host of copycat orgy specials from other makers. Not only that there seems to be a rise in gangbangs, bukkakes, and smaller scale group sex scenes too. Part of this is thanks to the new boon of male actors in JAV, as we have seen an uptick in newer faces/dongs in JAV. Newer names or vets taking over for the established older guard as the likes of Shimiken, Genjin, and Bokki retire or wind down their long careers.
SONE-561 S1 20th Anniversary Special: The Strongest Tag Team in the History of the AV Industry, SUPER VVVIP Orgy PARTY
Collabo Heaven
Fans are always asking to see their favorite AV actresses together, and studios are responding. The fan service is here as studios pull out the stops by pairing up actresses from all over. Aika Yamagishi x Akari Mitani, Yotsuha Kominato x Riko Hoshino, Momo Sakura x Mayuki Itou, Suzu Honjo x Rei Kamiki; I could go on and on with all the collabs we have seen in recent years. And those I mentioned were just for the exclusive actresses.
HMN-559 Akane Mitani and Ayaka Yamagishi's completely private sex was filmed! The two best friends
However, the collabs don’t stop with just the actresses but studios too, as there has been a rise in cross-studio promotions with exclusive actresses working with different labels. Like Riri Nanatsumori of S1 working with Moodyz or Rio Kuriyama working with Das on loan from Madonna. This cross-pollination is nice because it lets actresses try out the different themes of other studios. The collabs can work with itself too, as S1 is making a whole series that highlights their massive roster.
MIMK-208 -Live-action version- Oneesan who wants to ask for a dick S1 exclusive Nanatsumori Riri's first original story & creampie release special
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Raw Sex and Real Cum in my JAV?
While condomed sex and faked creampies are the standard in JAV a few holdouts and new makers are trying to bring back the real thing. Holdouts like Knights Visual with newer makers like Namanama, the Glory Quest sublabel Namakichi, and an upcoming anal label called ASSMI coming out. These studios advertise real raw sex and or creampies that look like the real thing. A blip in the industry as whole but the resistance has a small foothold now.
NAMH-022 Uncut real creampie performance 20 shots of real semen in the uterus Sarara Uruki
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IR is off Life Support
It is time to take Interracial JAV off of life support because it is awake and conscious. 2024 saw an uptick in IR content and a big jump so far in 2025. Only 4 months into the year, with nearly 20 titles and it is on pace to pass the output of recent years. It looks to remain a niche genre, but fans should rejoice in the genre’s resurgence.
JUNY-150 Big-cocked black athlete NTR - Voluptuous busty wife Chitose Yuki loses her body and soul to the shocking big cock reflected in the light
Has JAV turned a Corner and Why
So, to answer the question if JAV has rebounded to its former glory, a little. Fans are getting a little more of what they want and have asked for, and that is great to see. Things change and trend in different directions, so JAV will never be what it once was in different eras. So while I can’t say it's back to its former glory because it is hard to say what that former glory even means, I think we can say that JAV is in a better place compared to recent years.
MIKR-011 MOODYZ exclusive! Beautiful girl gets lots of cum on her face in 3 scenes Hinako Mori
Now this raises the question of what brought on this change? Could it be from competition from the growing Amateur space becoming more popular over mainstream JAV with the likes of OnlyFans, Fantia, Fanclubs, and the many personal adult platforms out there? Where more AV actresses and potential talent are spurning the establishment to do their own thing.
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Or could it be from competing and emerging adult industries in Taiwan and South Korea, who threaten JAV’s dominance in the Asian Region? Taiwanese Adult Video for one can offer viewers not just uncensored porn but raw uncondomed sex with creampies too. I think it’s a combination of these things, plus a flagging global economy that has moved the JAV industry to become more competitive and less risk-averse. If only a little.
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The Actual Workers
While the videos seem to be getting better in content for fans, what does this mean for the industry, particularly its workers? Post covid there were many workers, assistants, and smaller actresses who had a hard time as budgets tightened and jobs dried up. So, while fans can JAV is getting better for them, can the workers behind the scenes say so too? Well, just looking at the raw numbers from the past couple of years in terms of total number of releases (not discounting compilations and rereleases) and we don’t see that much of a change in the total releases. So, there isn’t more work for them, and with the state of the economy worldwide, I can’t see things getting better for the workers on the lower rung.
Domain Expansion Abroad
Could part of this era of JAV mean an expansion overseas? In recent years, we have seen an explosion in interest from nearby Asian countries, including Taiwan, Hong Kong, South Korea, and more. JAV events in those countries have happened before but post Covid the demand has skyrocketed. It’s not every day that Japanese AV actresses go abroad, so these events are always special affairs for local fans. Events like the Taiwanese Red Expo (TRE) have become the place to be for the premier actresses to be with long-time legends like Yui Hatano, bemoaning the fact that she missed 2024’s events. I imagine more events abroad and perhaps even talent. Erena So from Hong Kong only appeared in a few videos but was quite popular.
We’ve seen the same with Melody Marks from the States in JAV and with pornstar Rae lil Black in TAV. It wouldn’t surprise me if some studio started to look for talent in nearby countries and advertise it heavily. As for fans in other regions, we will continue to be left in the lurch.
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Whatever happens to JAV as a whole, fans can enjoy what is in front of them today.
For one Japanese company, eager and all surprisingly super attractive female employees find out that ideal placements come with threesomes with the head of HR.
“I like you, but more than a friend” Japanese lesbians coming out while filming every moment!
Will lovey dovey Japanese couples take the machine vibrator challenge? Obviously, no if the boyfriend is present, but if he waits outside…
Reservation-only, but for one extra adorable and totally hairless first-timer, an in demand massage clinic in Tokyo is willing to make a special exception.
Featuring ultra top heavy Aimi Yoshikawa in the infamous Magic Mirror studio, the machine vibrator returns and pulsates inside her with reckless abandon.
Now our goal is not finding Japanese couples, but friends of opposite genders. The intent remains the same: what would it take to get them to have sex?
Real Japanese friends, real challenges: will they have sex under the right conditions while we film them?
Becoming a female employee at Soft on Demand not only requires a perfect work ethic, but also having a thorough understanding of all their sex toy merchandise.
New female employees at Soft on Demand are introduced to the concept that nothing on earth is more important than playing naked games with the ‘user-san’.
New couples take sex and erotic trivia to the next level. Big prizes require a big semen sacrifice! Early misfires lead to penalties!
Dozens of JAV stars in tiny string bikinis and a huge pool. What could go wrong? Via V&R.
Full body sensual massages by a skilled massage therapist who always ends up making her female clients have accidental orgasms via GOGOS.
It is crazy to think that RASH somehow made a maniac domination title entirely focused on how one can tease the uvula but they did it!
This could happen, but the risks are sky high. How far can one go with a mature Japanese hotel masseuse? All the way and then some?
JAV as bacchanalian as it gets featuring five beautiful and busty companions at an extra high class onsen via V&R.
Beautiful Japanese women and horny businessmen engage in the type of party most anyone would love to attend.
Masochistic Japanese men meet their matches in the form of schoolgirls in high socks who tease them in ways most pleasurable in this CFNM release by GUTS.
Japanese female employees strip down to their birthday suits and then going all the way with fans while everyone watches in middle of the office.
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By Fried Chikan @ September 8th, 2021
By Oppaira @ December 30th, 2021
By vienna @ September 10th, 2021
