Is JAV Healing? – Orgies, Collaborations, Creampies, Bukkakes, IR and more

Cinematic Experience

One of the things that makes JAV unique is it’s feature length runtimes which makes it perfect to tell longer stories and take on more cinematic flair. While cheaper handheld videos are popular as ever, these cinematic videos are seeing their time in the sun too. We have seen JAV filmmakers get fancy with their shots, lighting, and staging. Upping the quality of their productions with cinematography tricks.

JUR-292 A married woman from a high-class club, covered in the sweat and bodily fluids of her big-time customers, engages in creampie sex after closing time. Nami Okimiya

Group Sex Bonanza

There was a time when mass group sex titles appeared from time to time with makers like Zukkon Bakkon and the Bako Bus orgies. Those big titles dried up for several reasons that we can guess: a shrinking male talent pool, a lack of interest, or studios tightening up the budgets. Which is why it has been nice to see group sex titles rise in recent years.

MIRD-253 MOODYZ Fan Appreciation Festival: Bako Bus Tour 2025. A 2-Day, 1-Night Orgy With 17 Amateurs and 17 AV Actresses. A New Generation AV All-Star Awakens!

Collabo Heaven

Fans are always asking to see their favorite AV actresses together, and studios are responding. The fan service is here as studios pull out the stops by pairing up actresses from all over. Aika Yamagishi x Akari Mitani, Yotsuha Kominato x Riko Hoshino, Momo Sakura x Mayuki Itou, Suzu Honjo x Rei Kamiki; I could go on and on with all the collabs we have seen in recent years. And those I mentioned were just for the exclusive actresses.

HMN-559 Akane Mitani and Ayaka Yamagishi's completely private sex was filmed! The two best friends

Raw Sex and Real Cum in my JAV?

While condomed sex and faked creampies are the standard in JAV a few holdouts and new makers are trying to bring back the real thing. Holdouts like Knights Visual with newer makers like Namanama, the Glory Quest sublabel Namakichi, and an upcoming anal label called ASSMI coming out. These studios advertise real raw sex and or creampies that look like the real thing. A blip in the industry as whole but the resistance has a small foothold now.

NAMH-022 Uncut real creampie performance 20 shots of real semen in the uterus Sarara Uruki

IR is off Life Support

It is time to take Interracial JAV off of life support because it is awake and conscious. 2024 saw an uptick in IR content and a big jump so far in 2025. Only 4 months into the year, with nearly 20 titles and it is on pace to pass the output of recent years. It looks to remain a niche genre, but fans should rejoice in the genre’s resurgence.

JUNY-150 Big-cocked black athlete NTR - Voluptuous busty wife Chitose Yuki loses her body and soul to the shocking big cock reflected in the light

Has JAV turned a Corner and Why

So, to answer the question if JAV has rebounded to its former glory, a little. Fans are getting a little more of what they want and have asked for, and that is great to see. Things change and trend in different directions, so JAV will never be what it once was in different eras. So while I can’t say it's back to its former glory because it is hard to say what that former glory even means, I think we can say that JAV is in a better place compared to recent years.

MIKR-011 MOODYZ exclusive! Beautiful girl gets lots of cum on her face in 3 scenes Hinako Mori

The Actual Workers

While the videos seem to be getting better in content for fans, what does this mean for the industry, particularly its workers? Post covid there were many workers, assistants, and smaller actresses who had a hard time as budgets tightened and jobs dried up. So, while fans can JAV is getting better for them, can the workers behind the scenes say so too? Well, just looking at the raw numbers from the past couple of years in terms of total number of releases (not discounting compilations and rereleases) and we don’t see that much of a change in the total releases. So, there isn’t more work for them, and with the state of the economy worldwide, I can’t see things getting better for the workers on the lower rung.

Domain Expansion Abroad

Could part of this era of JAV mean an expansion overseas? In recent years, we have seen an explosion in interest from nearby Asian countries, including Taiwan, Hong Kong, South Korea, and more. JAV events in those countries have happened before but post Covid the demand has skyrocketed. It’s not every day that Japanese AV actresses go abroad, so these events are always special affairs for local fans. Events like the Taiwanese Red Expo (TRE) have become the place to be for the premier actresses to be with long-time legends like Yui Hatano, bemoaning the fact that she missed 2024’s events. I imagine more events abroad and perhaps even talent. Erena So from Hong Kong only appeared in a few videos but was quite popular.