Debut Year: 2004

Website: https://s1s1s1.com/

Social Media: Twitter, Instagram

Known For: Attractive Women, Tame Content

Roster Style: Exclusive Only

Codes: ONED, SOE, SNIS, SSNI, SSIS, SIVR (VR), ONSD (compilations), OFJE (compilations)

Overview

S1 is a studio known for their attractive actresses. They put the glamour side of actresses at the forefront, making sure their actresses are pretty. S1 has been welcoming of many different types of actresses, from not particularly curvy to some voluptuous women. Generally speaking though, they tend to focus on actresses with more reasonable curves that the average person can enjoy, though I think with their size they manage to get around.

They have always been a studio that has focused on the lighter side of the JAV industry, pushing all the rough and hardcore stuff to the side. Where some studios will do anal, or BBC, S1 won't even do so much as creampies. The most hardcore thing that S1 has done is bukkake, and they haven't even done a proper bukkake video in quite some time. You tend to get much simpler and tamer things out of them, whether the video has basically no theme or is something simple like teacher, office lady, or married woman.

S1 also tends to have a large roster. It's not uncommon for them to have 25 or 30 actresses working for them at any time. That amounts to a lot of videos each month when you add up VR and compilations, and it's not unheard of for them to release three dozen videos in a single month. Not every studio is capable of doing that kind of work but S1 does it and does it month in, month out. What's incredible is that they have a mix of actresses, from veterans who have been around for five or 10 years all the way to several debuts.

S1 is indisputably one of the top studios in the industry if not the top. People can argue all they want about who produces the best content, which actresses are the best but S1 is always right at the top of the charts. Just looking at 2020, they had a dozen different actresses on the top selling actresses list, including the top two exclusive actresses. If you look at DVDs, you see they had a whopping third of the top selling DVDs. That's also something that happens with them every year and every sales report, and I find myself having to trim down how many I name.

History

S1 has been around since 2004, which is quite a long time. Since their early days they have been focusing on the same thing: attractive actresses doing sexual things. Over that span they've had literally thousands of videos starring hundreds of different actresses. It's really quite insane what all has gone on at S1 over the years.

While S1 has had plenty of actresses that have stayed on their roster for many years, S1 is also a studio that has picked up a ton of actresses for only a small portion of their careers. It was quite common for actresses to wind up at S1 for somewhere between a few months to a couple years and then hop elsewhere. Being at S1 you could really get your name out there, then hop onto the freelance market after your newfound popularity. It's really quite insane when you think about the kind of names that have bounced through their doors and it includes some of my all-time favourite actresses. Actresses that hop typically find themselves there when they're very early on in their careers, capitalizing on that fresh face look, and then later branching out. It often feels like actresses want to do more fun and daring things when they leave, which is definitely the case for some of the names above.

One of the things long-time S1 fans will note is how S1 has really started to focus entirely on the actress' physical qualities. They've shifted away from their more hardcore genres like bukkake and deepthroat and just don't even try to do any of that anymore. We last saw proper bukkake videos in their Give Me Cum series, which hasn't had an entry since 2014. It has definitely earned S1 a reputation about being tame as I mentioned up top.

These days the studio is definitely a lot more focused on just the generic stuff. When other studios are out doing hardcore things or interesting narratives, S1 so commonly does as little as possible. It's not uncommon to see videos where the actress is having sex in a hotel room, doing some generic squirting video (that you have to believe is fake a bunch of the time), or just showing off their body. It's definitely a dynamic shift on their part to focus more on the actress themselves rather than whatever else is going on. That's not to say they don't have narratives in the videos but that they aren't really trying to do anything interesting. I think part of that comes from them having a lot of debuts each year and so there's always a focus on generic stuff with them early on but also just comes from them recognizing that they have physically attractive women and don't need to do much more.

Roster

As mentioned above, S1 is known for having an exclusive roster. That means all of their actresses work exclusively for them (barring a couple notable exceptions over the year, including Akiho Yoshizawa, Yuma Asami, and Miu Nakamura). They also only release one video a month (barring VR), so even if S1 is releasing a ton of videos you're only getting a dozen from your favourite each year. One of the big things about S1 having such a large roster is that it's easy for you to find several favourites at the studio. Thus, even if your favourites aren't always producing the best content, there's usually enough things to keep you occupied. Below are some of the more notable names on their roster right now.

Like I mentioned as well, S1 has a lot of actresses that fit a certain look. That often translates into people either being really into S1 and enjoying a ton of their actresses or not really at all.

Yua Mikami has undoubtedly been one of the most famous actresses in recent times. From working in AKB48 to starting her own fashion line, Yua has definitely shown that JAV actresses can be more than just a pornstar. That being said, Yua is easily one of the top actresses in the industry, very frequently topping the charts.

Saika Kawakita has been the brightest star on their roster for over a year now. It's wild to think about dethroning Yua Mikami but she absolutely has. This all after the fact that Saika redebuted after retiring early in her career, which I guess turned out to be a fantastic decision for her and S1.

Former Roster

With S1 being a studio that's been around for well over a decade, there have been quite a few huge names that have worked there. I've shared a few major names I've enjoyed that used them as a stepping stone but there are certainly plenty that were there for a very long time. Let me share a few of their biggest names from the past:

Aoi Sora

Aoi Sora is someone who needs no introduction. She's one of the few actresses that have permeated international borders, especially from back in that era, being one of the first for many international fans. In fact, she's so well known that Namawee dropped her name in his Tokyo Bon song that went crazy viral (it had over 100 million views). 

Maria Ozawa

If Aoi wasn't the first you ever saw then it almost certainly was Maria Ozawa. It doesn't seem to matter how or when you got into JAV, Maria is a name everyone has heard of. There are some pretty well known videos from back in the day with her and even through to today people reminisce about her.

Kirara Asuka

Kirara is an extremely well known JAV actress because of how well her brand is. Yes, she was extremely popular in her prime, but most notably Kirara is still well known today. Boasting over 2 million followers on Instagram, she's transitioned into one of Japan's top models. 

Akiho Yoshizawa

Akiho, better known by fans as Acky, is one of the most popular actresses of all time. Even as we have some major names above us, Akiho is pegged by one of our writers as being the greatest of all time. She spent over a dozen years in the industry working as a dual exclusive for S1 and any big S1 fan has nothing but great things to say about her.

Yuma Asami

Yuma left the industry too early but she was definitely one of the best in town at the time. She had a great smile, pair of tits, and a bubbly, can-do attitude that was really awesome to see. I'm sure people will remember all the fun JAV she had and the bright smile on her and her fans watching.

Rara Anzai

Say what you want about Rara (also known by Shion Utsunomiya and RION) but she's physically pretty amazing. Slim, busty, and very pretty. People have loved to point out how bad of a performer she is but when you look like that it kind of doesn't even matter. She was a mainstay on their roster for several years despite some absences here and there and perhaps one of the best examples of living up to what S1 did best.

Notable Series

Made to Model Underwear

This series is all about the actress becoming an underwear model for the company they work at. Company needs a new model and the actress ticks all the right boxes: hot and curvy. Of course, seeing them in that kind of hot lingerie, it's impossible not to want them, and thus their boss and all the other coworkers start having some sexual fun with them. If the idea of hot babes in lingerie makes you excited, this is definitely the series for you.

Beautiful Tits A Popping

What if a hot lady had on some loose fitting clothes? What if you got a peek at her awesome rack? That's exactly what this series is all about. Each scene concocts some sort of random scenario that gives you a peak of their boobs, whether their top gets caught in the equipment at the gym, their boobs pop out when handling a delivery package, or a bee flies up their shirt. Either way, the temptation is there and it's too difficult not to want a piece of that beauty. This one is definitely for fans of lighthearted stuff.

Favourite Videos

This wouldn't be a complete studio overview without sharing a few of my favourite videos from them.

Yua Mikami isn't someone who is known for dominant but she certainly pulled it off in this one. She takes over her sister's boyfriend and makes him hers, basically inserting herself as his mistress. Whether she was teasing him with her stockings, riskily blowing him in the hallway, or riding him while pulling on that collar, it was dominant and hot the whole way through. What really made this shine was Yua's performance, which was actually quite lovely and really worked out.

Anri has been one of my favourites for a long time and this is easily one of the best ones. She plays a passionate agent who goes out catching bad guys. Of course, whether she's on the job with her coworker or fighting crime, she's managing to still get her fix. It's easily a really great performance from Anri as she was able to act pretty dominant the way you would expect. There was also just a lot of attention to the narrative itself, finding plenty of ways to keep the content fresh and engaging. Seriously a highly recommended video.

Aika Yumeno is honestly best when she can be her naturally, cute, bubbly self, and this video is the best example I have of it. It was an affair story between her and her boyfriend's best friend, but wow did they do a great job of it. The casual demeanor the video had really set the stage quite nicely, and watching them eat pizza half naked really took the drama out of the film. Not to mention, there was a great section of her being filmed where Aika just naturally came to life. Defintely my recommendation for an Aika Yumeno film.

It almost feels like cheating to pick a Nao Masaki video for S1 but man was this video great. The premise was pretty simple of Konan visiting a guy and having sex with him all day and night. However, the video shined in letting Konan come to life and be really fun. It had a lot of casual things but a lot of just random fun bits. Taking him for a walk (quite literally) and fucking him when they came home or shoving her tits in his face to wake him up... just amazing stuff. Konan has really proven herself lately and this is surely only the first of many wild rides with her.

Conclusion

In the world of JAV it's impossible not to know who S1 is. They're by far the biggest studio any way you slice it, whether you look at video sales, popular actresses, number of releases each month, or roster size. While there are some who are a bit turned off by how tame all of their content is, it's impossible to ignore just how successful they are at it. They simply are the top studio and one I am happy to share with everyone (not that you didn't already know them lol). Until next time!