Who is the greatest JAV actress ever? Some data points.

Published : July 25th, 2020 Written by jta
All sports generate fierce debates centered around the greatest of all time (GOAT) figure. I don't know about you, but I stay away from these discussions.  Why am I writing this then? I could say porn is more popular than any single sport, and that Japan makes the most refined porn you can find. Also, that GOAT discussions in JAV are useful to discover actresses you were missing out on (in true Oppaira "New to Me" fashion), and to get a chance to see them in action before their movies are delisted and disappear from the net.

This is all true, but it'd all be post hoc justifications. The truth is I care much less about sweaty, athletic men than about pretty and cute Japanese girls (sweaty is a nice plus, though). This is why I am JavThrowAway, not nbathrowaway or footballthrowaway.

Now, please excuse this short motivation-cum-self-introduction and let's move on to the main topic. This being a subjective field in an industry were girls quickly come and go, it is futile to try to find a single answer to the GOAT question everybody will accept, but there are some objective measures that can at least indicate who could have a legitimate claim on that title, and who definitely doesn't.

AV30

Japanese sensibilities may differ from those from the people consuming their JAV abroad, but they like as much as anybody else to rank actresses.  In late 2011, as a commemoration for the 30 years of JAV in Japan, DMM launched the ambitious "AV30" project to let users vote on the best actress in JAV's history.

The project was organized in a manner similar to the AVOPEN. In order to showcase the work of the most popular actresses throughout the history of JAV, they released around 30 cross-studio compilation videos, segmented by epoch and categories. The studios also made independently over 60 compilation videos with the best highlights from the actresses they'd worked with, under a common "AV30" label.

Users voted on DMM's site for nearly 2 months in early 2012, and picked the best actresses out of 20000. These were the results:

You can peruse the full rankings in the Wayback Machine's archives at
https://web.archive.org/web/20130930022940/http://www.dmm.co.jp/en/av30/-/vote/

While all such polls suffer from recency bias, names like Hoshino Hikaru (retired over 20 years before AV30), Kawashima Azumi (retired in 1999), Koto Hikaru (2004), Nanba An (2008) or Takagi Maria (2004), show a serious effort to honor the "best actress ever" rubric.  Most, if not all, of the top-ranked actresses have become legends at this point.

It's been 8 years since AV30, an eternity in this industry, but surprisingly some of these actresses, and in particular the winner, Tsubomi, are still active and relevant. Tsubomi and Houjou Maki are entering their 15th year in the business, Satomi Yuria her 17th (counting since her 2003 debut as Koizumi Aya), and Yume Kana is approaching 10 years.

I get the feeling Tsubomi is not really appreciated outside Japan (I myself didn't discover her, her qualities hidden in plain sight, and the extent of her technical skill until the second half of her career -- in Japan, she's considered a living legend and has got the title of Honorary Virgin for life), but Asami Yuma, Yoshizawa Akiho, Satou Haruki, Rio, Satomi Yuria, Nishina Momoka, Kizaki Jessica and Yume Kana should be known to most JAV aficionados.

Naruse Cocomi was big at a time as a really cute girl everybody would want as the perfect girlfriend. Ogura Yuzu was a 2011 sensation defined by a rocking body and a most innocent-looking expression. Nanba An, who'd retired long before, was for years Moodyz' ace. She kept a remarkable sense of "cleanliness" despite participating in relatively hardcore play (bukkake, anal, etc.). She was also popular enough in Taiwan to appear in mainstream ads.

Aida Yua was one of S1's early signings, and one of the actresses, like Aoi Sora, who established S1 as the powerhouse it would eventually become. She was incidentally one of my first favorites when I started to watch JAV in 2005.

This may well have been the second JAV movie I ever watched (I'm quite certain the first was one of Sakura Akane's). Aida Yua was the hottest girl I'd ever seen, and the first S1 girl I got into. The second one was Asami Yuma, even before Aoi Sora.

Historical sales rankings

AV30 does not give us any information about what happened after 2012, but fortunately DMM (FANZA now) publishes monthly and annual streaming, disk sales and rental rankings. This data can be compared to the AV30 results where they overlap, as a sort of cross-validation, and tells us about more recently debuted actresses.

This table shows the top actresses by disk sales, rentals and streaming, since 2005 (DMM only started streaming in 2010):

The rankings up to 2012 are consistent with the AV30 results, with Tsubomi, Asami Yuma and Yoshizawa Akiho ahead. The summarized table doesn't show it, but throughout these years, Akiho came right after Asami Yuma in most rankings, and she would make it to the top 5 in the most important DVD and streaming rankings until 2014. Aida Yua, who was #15 in the AV30 poll, came in second position in both 2005 and 2006.

The amount of information in DMM's rankings can be overwhelming since they give the top 100 actresses, but looking at this very summarized form allows to see that there are roughly four main eras, with some transitional periods:

  • the Asami Yuma / Yoshizawa Akiho era (2005-2009)
  • the Tsubomi era (2010-2012), topping streaming and rentals
  • the Uehara Ai era (2013-2015), where she achieved the triple crown, a feat never equalled
  • the ongoing? Hatano Yui era (2014-), were other actresses take the lead in sales & rentals, but Hatano reigns supreme in streaming

Streaming rankings are more stable, as they reflect the popularity of the actress and not the performance of individual movies as in the very front-loaded disk market.

 

Asami Yuma and Acky ruled the galaxy AV world for years.

 

DMM only started streaming in 2010; its DVD rental service is like the old Netflix: you get the disk by mail and then return it by mail too. I have a theory regarding the relative importance of streaming vs. rental nowadays, based on sound psychological theories. It goes like this: consider first the basic Maslow hierarchy of needs you've seen countless times...

Now, add the sort of deep insight into human nature you gain as you become an ossan (old man):

My belief is thus that the rental market is now fairly minimal compared to streaming. If you're not going to keep a physical disk anyway, there's no advantage in renting a DVD (delivered to you) and having to return it later. And if you're shopping online, you have a working internet connection. So why wait for the DVD to arrive when you can get your JAV fix within seconds with a few clicks?

If you take a look at the status of the actresses (exclusive vs. kikatan = non-exclusive solo actress), it becomes apparent that in the period from 2005 to 2010 exclusive actresses (marked in yellow) dominated the rankings, and that kikatan rose after 2010:

Only Asami Yuma reached absolute dominance as an exclusive actress. All those after her (and indeed a large majority of all the top actresses throughout time) were kikatan (non-exclusive solo actresses).  Uehara Ai is the only one to have achieved the triple crown, and Hatano Yui has been holding the top position longer than anybody else.

Interestingly, the rankings show two phenomena in the transitions between eras:

  • the workaholic actresses who shoot videos at an extremely high pace and dominate disk sales and rentals for a short time (but typically cannot sustain it for long because it's too high a burden for the body): earlier Hatano Yui, and especially Shinoda Ayumi (who left the industry absolutely exhausted) and Kimijima Mio (who slowed down substantially after a record-high release pace, with over 200 videos in less than a year).
  • the rise of the exclusive actresses carrying celebrity from an earlier career: Mikami Yua and Takahashi Shouko

Aida YuaAida Yua

Tallying up top position counts yields this meta-ranking, which again seems to make some sense:

Extending this analysis by considering all the actresses in the top 100 (for all disk sales, rentals and streaming rankings since 2005), and granting 5 points to those in the top 20, 4 to the next 20 ones, and so on, yields the following ranking, which accounts for both popularity and career longevity:

Top actresses by DMM ranking scores
RANK ACTRESS POINTS RANK ACTRESS POINTS RANK ACTRESS POINTS
1 Yoshizawa Akiho 171 11 Kasumi Kaho 93 21 Ootsuki Hibiki 69
2 Tsubomi 160 12 Kishi Aino 85 21 Mizuno Asahi 69
3 Kazama Yumi 143 13 Oohashi Miku 82 23 Satomi Yuria 67
4 JULIA 133 14 Sakura Mana 81 23 Aoi Tsukasa 67
5 Kawakami Yuu 127 15 Haruna Hana 80 25 Shiina Yuna 65
6 Sawamura Reiko 115 16 Uehara Ai 77 25 Naruse Cocomi 65
7 Asami Yuma 113 17 Nishino Shou 75 27 Fuyutsuki Kaede 64
8 Hatano Yui 110 17 Hatsune Minori 75 28 Yokoyama Miyuki 63
9 Kizaki Jessica 100 19 Asuka Kirara 74 28 Satou Haruki 63
10 Suzumura Airi 94 20 Sayama Ai 73 28 Hasumi Kurea 63

Note that these rankings omit actresses who have been delisted from FANZA's site, including popular ones like Aoi Sora, RIO or Mihiro. I will try to use the Wayback Machine to get the pre-purge rankings at a later point in time. Also, actresses like Sakura Mana, working with other groups (SOD) having their own distribution channels, are under-represented in DMM/FANZA's rankings.

Since this classification rewards longevity, it is not surprising that mature actresses with long service sheets like Kazama Yumi (as far as I know the one active for the longest time, 23 years that represent over half of JAV's history!), Kawakami Yuu and Sawamura Reiko are near the top. Yoshizawa Akiho's power as a consistently popular actress throughout her long career shows also. She might have shined a bit less brightly than Asami Yuma at her peak, but she lasted much longer. The fact that she remained so popular through the years without having to move too far from her early vanilla themes is in a way a testament to her greatness.

Tsubomi is, once again, in a top position. She is poised to overtake Yoshizawa Akiho by next year or so, and her career is more "complete" than Acky's in that she had a very robust kikatan period that cemented her popularity. I personally am grateful both to the actresses who extend their career with more comfortable exclusive contracts after being kikatan, and to those who, after a long exclusive phase, explore new things and leave lots of videos behind in a late kikatan stint (like Kasumi Kaho or Meguri before her initial retirement).

Tsubomi was known for her very innocent-looking face, but there is nothing innocent about her body. Did you know she's taller than JULIA or Mikami Yua?
Tsubomi was known for her very loli-looking face, but there is nothing loli about her body. Did you know she's taller than JULIA or Mikami Yua?

Tsubomi might have been the first workaholic actress, and had well over 1000 movies credited to her by the time she got a double exclusive contract (Moodyz x Wanz Factory) in 2013. She also went beyond Acky in terms of play: while Tsubomi has remained true to the boundaries she set early in her career (no anal or real creampies), she has noteworthy tolerance to cum (massive bukkake, gokkun...), irrumatio, rimjobs, the bondage stuff Dogma does, etc.

What about big names from the present era like Mikami Yua or Takahashi Shouko? They rank 35 and 45 (59 and 52 points) and will climb quickly in the classification if they stay around for a few years (which is a doubtful to be honest). Takashou's career (and appearance) is notoriously degrading, but Mikami Yua is the flagship of S1, the most visible studio, and the defacto leader of the Ebisu Muscats 2nd gen (the de iure one, Ichikawa Masami, has a much weaker presence and is on medical hiatus right now), always ranks high (she was #1 in both streaming and disk sales in June, helped by the 5th anniversary campaign) and enjoys wide mainstream recognition. This all makes her maybe the most complete "star" since Asami Yuma in my view. She still needs to keep at it for a while to enter the GOAT discussion, though. She already belongs to the Great Ones.

It is hard to overstate the impact of earlier Yuma's boobs. In the last few years she sadly lost a lot of weight (we'd know later it was because of her disease).
It is hard to overstate the impact of earlier Yuma's boobs. In the last few years she sadly lost a lot of weight (we'd know later it was because of her disease).

There's still a lot of historical data to mine, and further analysis of the rankings to make. It would be interesting for instance to create yet another classification with the average weighted ranking of each actress while she was active (this would put the likes of Uehara Ai or Mikami Yua near the top), but this is more than enough for the day. These data points should give you some appreciation of the most important actresses since the mid 2000s, and hopefully you'll find a few names worthy of further research. They certainly filled me with a sense of nostalgia, a desire to watch the first steps of girls who would eventually become legends, and an impetus to buy several Best Of videos. Late 2000s videos are not HD, but the censorship is much thinner than nowadays. Back then the men were men, the pixels were smaller, and the creampies real (often). I wonder how people who got into JAV later judge these girls... Do their videos look aged and unusable to you, or can beauty (and good performance) bridge generational gaps? Are any of your favorites in the AV30 or historical sales rankings?


POSTSCRIPT

This was an early experience with R18, shortly after signing up: I went back to the site to buy a movie I'd added to my wishlist just a few days earlier, only to find the "item was out of print". A couple weeks later, I was luckier with some Uehara Ai compilations: I'd bought them right before they were delisted, and could fortunately still watch them (as per the terms of service, contents can be taken down, but my experience and that from Japanese users of R18's parent FANZA is that you can still watch the movies you bought before even though they're no longer being sold). This made me keenly aware of how quickly movies can disappear without a trace (even if you resort to piracy, old movies are rarely shared), and connects to the topic of this entry: I hastily moved to buy Yoshizawa Akiho's and Asami Yuma's memorial boxes, which are 48H long(!). I wish I'd thought of this years ago, before the removal of Aoi Sora and Mihiro's movies. I now keep an eye on retired actresses I cared about (especially near the end of the 5-year period) and make sure to get at least Best Of compilations to have something to remember them when I'm a really old man.

Some girls, like Tsujimoto An or Hoshimi Rika, have openly announced they intend to send takedowns as soon as possible. Acky looks like somebody who could do it too, and I'm actually surprised Asami Yuma's movies are still around to be honest.

Comments


Vuzerian 4 years ago
I'm surprised Maria Ozawa (Miyabi) didn't even crack top 100. She's probably one of the most famous JAV stars here in Southeast Asia. But then again I notice that all top 100 are pure Japanese and not mixed blood.
ZENRA 4 years ago
I don't think her being mixed has anything to do with it. It's possible a lot of her fame was from foreigners and back when she was active, it was harder for them to buy her works.
theasdf 4 years ago
Amazing work on this blog

Akiho never did it to me

Yuma Asami is the greatest. Something about her made a great combo. Shes was not the prettiest, not the best body, but overall and especially her carisma was second to none

Ai Uehara is on par to that

Personally, Yuria Satomi ans Asami Ogawa was really important. I already known Maria Ozawa and Sora Aoi, but Yuria and Asami was the turning point to become JAV fan.
Taku Tuesday 4 years ago
Acky's oldest movies have already been removed, as have Kirara Asuka's.
Oppaira 4 years ago
Definitely some interesting results here. For starters I would never have guessed Yuu Kawakami or Reiko Sawamura being this popular. I had definitely seen them on monthly lists but being on monthly lists doesn't necessarily mean that they should be in the top 10 of all times. Also very surprised to see Hana Haruna at 15, mostly because she bucks the trend of Japanese men preferring actresses who are thinner and less busty. She's by far the thiccest and bustiest and it makes me wonder if people actually like that or if she's just an anomaly. Still, my and large most of the names aren't that surprising. Maybe one might be surprised about the rank but when you're talking about greatest of all time longevity matters, which is why someone like Yumi Kazama appears at the top.

I'd be interested to see what this looks like in a few years. Yua Mikami is definitely poised to do well, she has been doing very well from 2016 onward (it's hard to count her debut year with just the one Princess Peach video). Similarly I think Eimi Fukada is poised to do quite well. Eimi is insanely popular and I have a feeling her career will last longer than Yua. Yua has so many other opportunities like with her music career and Eimi seems to have self-esteem issues from how she used to look and JAV seems to really help with that. My calculations still put Yui Hatano in first place if we adjust for last four years, which I think is unsurprising; I think one could make an argument for Yui being the GOAT at this point and she doesn't really show signs of slowing down. I'm also curious to see how actresses like Yumi Kazama and Julia end up down the road because they seem like they'll never stop. Yumi's already been in the business since the 90s and Julia has publicly stated she'll continue for as long as she possibly can.

As for my favourites from the list: only three of my all-time favourites in Julia, Ai Uehara, and Ai Sayama are on the list. However, there are many others I'm big fans of, including Yumi Kazama, Kaho Kasumi, Reiko Sawamura, Yui Hatano, Hibiki Otsuki, Kurea Hasumi, Minori Hatsune, and Asahi Mizuno. There are only seven I've never seen.
jta 4 years ago
Haruna Hana's high score comes from the time right after her S1 debut (she came from Muteki and did gravure before IIRC), when she was much less meaty than nowadays. She was Utsunomiya Shion before Shion was a thin... I mean persona, you could say.

Using a more fine-grained scoring system (100 points for 1st, 99 for second, and so on), for the 2016-2019 period, I get Hatano first followed closely by Mikami: 789 Hatano Yui, 768 Mikami Yua, 671 Mizuno Asahi, 669 Takahashi Shouko, 657 Sasaki Aki, 585 Shiina Sora, 570 JULIA, 555 AIKA, 547 Suzumura Airi, 517 Hasumi Kurea, 501 Tsubomi, 500 Kawakami Yuu, 466 Hashimoto Arina, 464 Ootsuki Hibiki, 463 Shibuya Kaho, 453 Abe Mikako, 450 Hamasaki Mao, 447 Atomi Shuuri, 446 Shinoda Ayumi, 434 Kazama Yumi

Since 2018, Mikami tops Hatano, though. And 2019's top girl was Mitani Akari (Shinoda Yuu 2nd and Mikami 3rd).
DigaRW 4 years ago
It's relatively far more objective to put disk sales, rental, and streaming. I really enjoyed reading. Great article!
Here my comment to some mentioned actresses.
Akiho Yoshizawa; while her careers doesn't bright enough, she become well-known for career longevity without major problem. I really like her consistency and professional job.
Yuma Asami; sadly enough she decided to retire after her recovery from ovarian tumor. If she still continue or at least didn't had tumor back then, I believe she still could compete among other actresses.
Ai Uehara; even after her retirement, she still managed to climb up monthly DMM digital sales. This proves she has very strong fanbase and I think she might be able to stay on top for few next years despite she no longer AV actress.
Yua Mikami; she in my view is an AV empress in 2015 until now. Yui Hatano (or Eimi Fukada) might often overtakes most of top rank lists, but Yua Mikami seems is much have control and has relatively stable base. It's matter of time she become GOAT figure as long she consistent to her career.
ZENRA 4 years ago
Akiho Yoshizawa is the 'potato salad' of JAV. If that reference confuses you, please look it up. ;)
jta 4 years ago
I also think Mikami Yua is the greatest star of the moment, but I've tried to avoid personal judgement or bias for the most part (otherwise I'd have for instance extolled Tsubomi's virtues, mentioned Kasumi Kaho, written more about Mikami, and also talked about another DMM award winner that doesn't appear in the lists) and the data presented here didn't support that.

BUT! If I run the same aggregate analysis in the 4-year period from 2016 to 2019 (I omit 2015 because Mikami had only 1 movie), a new picture emerges: Mikami Yua 59, Hatano Yui 59, Takahashi Shouko 52, Mizuno Asahi 52, Suzumura Airi 51, Shiina Sora 51, Sasaki Aki 51, Julia 51, Aika 49, Tsubomi 46, so even the hard data supports the perception that yep, Mikami is the greatest one atm.
Slamdunx 4 years ago
If Yuma Asami was still active today I believe she'd still be mega successful. She's as beautiful as she's ever been and personality-wise she's probably the most marketable JAV actress of all time.
Bland 4 years ago
Great article - I really do enjoy data analysis pieces like this!

Definitely have to be watchful of R18 suddenly purging content. Always pains me when I find someone good and then find out all their R18 releases are just dead links.

Btw, do you have a source of the sites used in the first image? (e.g. the one used in the thumbnail)
ZENRA 4 years ago
I will have to ask the writer though if I had to guess, the ones on the left and right are actress list pages from official studios. Per R18 purging, we have mechanisms in place now to detect that and if we notice anything big like AiU's vanishing act, we may report on it.
jta 4 years ago
The header image is just a collage of screenshots from Ideapocket's, Moodyz' and S1's websites.
As for R18's delistings, I've noticed two things: first, that they are sometimes preceded by a sale (case in point: Uehara Ai's compilations which I bought and were removed at the end of the promotion), second, that they don't remove all the movies from an actress at once (a separate takedown request is required for each movie), so the moment you see all the works from an actress with a particular studio disappear, you have a small opportunity window to buy the remaining ones, usually from other studios. I assume different studios process the requests independently and at different speed.
Slamdunx 4 years ago
I have personally found R18 to be gutter trash. I wanted to legally buy my favorite Yuma Asami titles, for fear of them disappearing forever, but upon first purchase I found that you have to download and use their media player, with its own garbage interface, to play the damn thing - which is an absolute pain in the ass. I prefer to legally use media, but when doing so causes me more headaches than actually going the piracy route - when I'm in effect being "punished" for purchasing something legally, because of corporations' obsession with complete control - then I won't hesitate to go the piracy route. I actually found all of the Yuma Asami movies I wanted in FullHD and in MP4 format, which means I'm not at the mercy of R18 changing their user policy at any moment as it suits them.
NOW, if they publish Yuma Asami movies on Blu-ray, I'd definitely be down to buy that - because at least with physical media I know I'm not at the mercy of a corporation who might change the way their entire platform operates.
ZENRA 4 years ago
Slamdunx: I wouldn't have that much hate for R18. JAV studios and DRM are in a vicious cycle of irrelevance. When all other studios offer DRM (called 'Copy Guard" in Japan), they're going to want it to. Most don't realize that a lot of their work is already pirated which pretty much defeats DRM's purpose. R18 isn't pushing DRM; it's more of studios just expecting it and from a database perspective, it's probably easier for R18 to just have all movies use the same digital rights management system. When we license for ZENRA and are asked about DRM, we tell them we don't use it, but clearly explain the reasons why and so far we haven't had any rejections. At the end of the day, they want to make money and "feel" like only legitimate users are viewing their content.

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